GEO — AI Search Optimisation
AI tools are how more people find businesses now. ChatGPT, Perplexity, and Google's AI Overviews surface answers before anyone clicks a link. If your business isn't in those answers, you're invisible to a growing slice of your market.
SEO gets you on Google.
GEO gets you into the answer.
Traditional SEO targets the ten blue links. Generative Engine Optimisation targets the AI-generated response that now appears above them — and increasingly replaces the click entirely.
It's early days. Most UK businesses haven't started. That window won't last long.
Google AI Overviews
The summary box that appears at the top of Google results, now shown for the majority of searches.
ChatGPT & Perplexity
When people ask AI tools for business recommendations, they cite sources. We help you become one of them.
Bing Copilot
Microsoft's AI-powered search, integrated into Windows and Edge. Often overlooked. Growing fast.
Schema & structure
Properly marked-up content is what AI tools parse. We make your pages easy to reference and cite.
Our GEO service
AI Visibility Audit
We test how your business currently appears (or doesn't) across the main AI tools and identify the gaps.
Content Structuring
Rewriting and restructuring existing pages so AI tools can parse and cite them accurately.
Schema Markup
Implementing structured data that tells AI tools exactly what your business does, where you are, and who you serve.
Authority Signals
Building the backlink profile and citations that AI tools use to decide whether your content is credible.
Monitoring
Tracking your appearance in AI answers monthly and adjusting strategy based on what's working.